"If they are going to put billboards around the airport saying 'Look at our
new airport,' that's smart," said Michael Boyd, president of Boyd Group in
Colorado. "One of the problems you have when you make improvements is that,
if you don't tell people it's there, they don't know."

Similarly .....

"If they are going to put dental billboards around the airport saying 'Look
at our new dental office, we are also offering refrigerator magnets,' that's
smart," said Michael Boyd, president of Boyd Group in Colorado. "One of the
problems you have when you make dental office improvements and
luggage-whitening improvements is that, if you don't tell people it's there,
they don't know."

****

Okay, okay. We are working on it!